Taiwan Taxi 55688 Brand Experience Design ｜ Ada Kang
Taiwan Taxi 55688 Brand Experience Design ｜ Ada Kang
Taiwan Taxi 55688 Brand Experience Design ｜ Ada Kang
Taiwan Taxi 55688 Brand Experience Design ｜ Ada Kang
Taiwan Taxi 55688 Brand Experience Design ｜ Ada Kang
Taiwan Taxi 55688 Brand Experience Design ｜ Ada Kang
Taiwan Taxi 55688 Brand Experience Design ｜ Ada Kang
Yellow and white split screen with Chinese and English text. The left side has a yellow background with black and gray text discussing app complexity, and the right side shows profiles of three women with their comments about app usability.
A digital profile card featuring a cartoon illustration of a woman with short hair wearing a black sweater with light blue dashed lines, looking at her pink phone. The profile contains personal information in Chinese, including name, age, occupation, and lifestyle details, as well as a quote and a goal section.
Yellow background with black and white text in Chinese, featuring three profile photos of women with accompanying Chinese text.
A digital presentation slide with the title 'Strategy' in bold gray text, and three yellow rounded boxes numbered 01, 02, and 03, each containing Chinese text about brand strategy.
A promotional graphic divided into three sections with images and text in both English and Chinese. The left section shows a man in a business suit with the words "Professional" and Chinese characters. The middle section features a city at night with light trails from cars, labeled "Advance" and Chinese characters. The right section depicts two hands shaking, with the words "Reliable" and Chinese characters.
Design concept for Taiwan Taxi featuring a black logo of a stylized person and a combination of black text in English and Chinese, with a yellow background and a section displaying a photograph of a taxi with two people inside on the bottom left.
Comparison of two logos for Taiwan Taxi, with Chinese text on the left and English on the right. The left logo features a stylized colorful 'i' with a swoosh and the number 55688 below it. The right logo shows a modern black stylized 'i' and the text 'Taiwan Taxi' underneath.
Design mockup of Taiwan Taxi logo variations, including a stylized black icon resembling a person in a taxi, with Chinese characters, English text 'Taiwan Taxi', and the number '55688' in different arrangements and styles.
Comparison of yellow color shades labeled 'Before' and 'After'; 'Before' is a pale yellow with Chinese characters, 'After' is a brighter, more vibrant yellow with English and Chinese text and additional description in Chinese at the bottom.
A color palette chart showing six color swatches labeled Black, White, Red, Green, Dark Blue, and Yellow with their respective hex codes, RGB values, and CMYK values. The chart also includes color codes and names in Chinese and English.
A comparison chart showing before and after color adjustments for a logo. The left side displays a multicolored square with less vibrant colors, with text in Chinese explaining color distribution issues. The right side features a more vibrant, color-boosted logo using yellow and blue as primary colors, with additional explanatory text in Chinese.
Logo of Taiwan Taxi with black icon on yellow background and blue icon with text on white background, all featuring stylized 'T' and the words 'Taiwan Taxi' and the number '55688'.
Billboard advertising Taiwan Taxi services with images of cityscapes, a smartphone app interface, and text in Chinese and English highlighting professionalism, advancement, and reliability.
Three posters on a concrete wall promoting taxi services in Taiwan. The first poster features Taipei 101 against a cloudy sky with blue text. The second poster is yellow with blue text and a taxi symbol. The third poster shows a cityscape at night with lit buildings and bold yellow text.
Photo of a modern commercial building with a sign for Taiwan Taxi, displaying the taxi logo, Chinese characters, and the phone number 55688, against a cloudy sky.
Taxi in Taipei with a sign on top displaying the Taiwan flag and Chinese characters.
Close-up of a taxi roof sign displaying the number 55688 and a stylized taxi icon on a white background, with a yellow base, blurred background.
Yellow Taiwan Taxi vehicle with black and white graphics and Chinese characters, set against a solid blue background.
Set of merchandise including a black cap, a white tote bag, and a black polo shirt, all featuring the same yellow and blue logo with accompanying Chinese and English text for Taiwan Taxi.
Four yellow pens with black text and a blue lanyard on a two-tone background.
Nighttime city street with light trails from moving vehicles, illuminated signs, and buildings, with overlaid text in Chinese promoting a transportation support service.
Blue bus stop shelter with an advertisement promoting Taiwan Taxi, featuring Chinese text, yellow and white streaks, and some greenery in the background.
A bus stop shelter with a large yellow advertisement featuring a woman in a white blouse and black skirt holding a suitcase, with black Chinese characters, and a smaller advertisement with a woman in a white shirt and dark pants holding a laptop, both promoting Taiwan Taxi service.
A large blue advertisement poster featuring a woman in business attire holding a folder, reaching upwards, with Chinese text and a corporate logo. The poster is attached to a beige tiled wall, bordering a black vertical structure with colorful neon light lines.
A slide showing three yellow circles with Chinese and English text about UI design goals: brand consistency, simple and clean layouts, and clearer information hierarchy.
Color chart with various shades of blue, gray, green, yellow, red, orange, and black, each labeled with their hex codes, RGB values, and color names.
An infographic showing iconography symbols and measurements related to digital graphics, including a square, circle, and a rounded square with labeled grid dimensions, alongside Chinese text.
A typography style guide with character sets, font sizes, weights, and example text in Chinese and English, including headings and paragraph styles.
Clipboard of blue icons with Chinese labels in an app, including options for vehicle services, pet care, travel, payments, cleaning, and other utilities.
Diagram showing different design components with text labels in Chinese and English, including buttons, icons, and spacing options, on a white background.
Screenshot of a digital design layout featuring card and list components in Chinese and English, with placeholders for images, text, and buttons.
Screenshots of a mobile app interface in Chinese, showing options for booking rides, choosing vehicle types, and viewing ride details, with some sections including payment options and user profile.
Comparison of two mobile app screens showing features for selecting pickup locations on a digital map, with Chinese text instructions and interface elements for changing map points.
Screenshots of a mobile app interface showing a map with bus stops, route options, and customization settings for user preferences, with Chinese and English text.
Screenshots of a mobile app interface showing navigation and ride-hailing features in Chinese. The left screenshot displays a map with ride options and estimated time, the middle shows driver details, and the right indicates the ride's duration.
Comparison of a mobile app's interface before and after redesign, emphasizing improved organization and user functions for laundry, home services, and shopping.
Blue background with abstract white circular and linear shapes. Title in English and Chinese about a brand research lab. Boss in English and Chinese about Taiwan Taxi brand experience research and rebranding. Footer credits for the design team.

Designe Team｜ 吳兆敏 Chao-Min, Wu / Ada Kang康宥儒 / 吳佳璘Chia-Lynn, Wu
Creative Direction｜李宜軒 Yi-Hsuan Li
Experience Design Direction｜張文馨 Moon Chang
Project Management｜陳思靖 Chen Sara / 林祐新 Pomelo Lin / 林珍娜Gina Lin / 吳冠霖 Ling Wu

此為Trlab之實驗專案

台灣大車隊品牌重塑Taiwan Taxi 55688 Brand Experience Design